HIVE
Hive is a collaboration platform targeted towards young creatives seeking connection and collaboration.
Social media posts designed to inform users about the Hive platform.
My process begins with the ideation phase, where I explore ideas and concepts in response to the brief. For the logo, I incorporated a lightbulb to symbolise the innovative nature of Hive users, and a beehive to reflect its community-driven ethos. The bold use of yellow and pink conveys creativity and enthusiasm, with high contrast to ensure the logo stands out.
These characters embody the values of creativity and inclusivity and will be featured in promotional designs, such as social media content, to promote the Hive platform.
I developed Hive’s brand identity around its core values—creativity, collaboration, community, inclusivity, and innovation—ensuring these principles guide every design choice and position Hive as the ideal platform for creatives.