TWISTER: TWIST-AR TRUCK
Introducing the TwistAR Truck, a mobile interactive AR experience empowering young people to embrace their individuality and personal style. Participants will have the opportunity to capture their ‘moment’ in a Twister-themed digital space and are encouraged to share it with #Twister.
The TwistAR Truck features an interactive digital screen where users can engage and capture their Twister-themed AR photos. My goal was to design a user-friendly system that embodies the Twister brand and delivers a memorable experience for users.
Participants will receive a unique AR photo, both digitally and physically, to remember their awe-inspiring moment with Twister. All photos will feature #Twister to generate buzz around the brand.
The TwistAR Truck is designed to generate buzz through shareable AR photos and a tempting reward system, aiming to trend #Twister and create excitement for the brand.